In today’s digital-first travel industry, social media marketing is a game-changer. Whether it’s promoting seasonal deals or building brand loyalty, travel platforms like MakeMyTrip , Goibibo , Yatra , and EaseMyTrip are leveraging social media to attract, engage, and convert customers. But how does MakeMyTrip’s strategy compare to its competitors? Let’s break down the social media marketing tactics used by these leading platforms and understand what sets each one apart. 🔹 MakeMyTrip: The Pioneer in Digital Travel 🌟 Brand Overview: MakeMyTrip (MMT), one of India’s leading travel portals, offers hotel bookings, flights, buses, and holiday packages. It has a strong digital presence across platforms like Instagram , Facebook , X (Twitter) , and YouTube . 📱 Social Media Marketing Strategy: Campaigns & Hashtags: #MyIndiaMyTrips – User-generated content campaign showcasing travel stories across India. Festival and seasonal offers like #MMTSummerSale , #MMTOnamDea...
https://a.co/d/9NNgcxj https://amzn.to/4bbbEkZ In the ever-growing world of OTT platforms, understanding the target audience and crafting effective strategies is key to staying ahead. Netflix, with its ad-free premium experience, primarily targets tech-savvy millennials and Gen Z audiences seeking diverse, high-quality content. Its personalization algorithm curates a unique viewing experience, while its investment in original and regional productions, like Sacred Games in India, caters to local tastes. Netflix’s marketing campaigns often leverage cultural relevance, building a deep connection with its global and regional audiences. Amazon Prime Video adopts a broader strategy by bundling its service with Amazon Prim e, attracting frequent e-commerce shoppers. Its target audience includes middle-income families, offering family-friendly shows and movies alongside live sports and regional content. By focusing on affordability and multilingual productions, Prime Video create...